Small Business Saturday – the Independent Businesses’ Black Friday
I appreciate that a number of us may be near the brink of our shopping breakdown threshold with the email avalanche that has become ‘Black Friday’ or ‘Cyber Monday’. But this particular American import is one that I’m thoroughly in favour of.
Those that know me will be aware that I have a complete passion for local, independent business. I come from a family of one and also live in an area that is a complete pleasure and is more than thriving economically because of the commitment, creativity and drive of local entrepreneurs.
The image above was taken in one such wonderful local shop. However, I am talking about Small Business Saturday (or @SmallBizSatUK for the tweeters amongst us), here because I sense that dental teams sometimes forget that this is also an opportunity for us.
The UK definition of small and medium sized enterprises (SME’s) is any business with fewer than 250 employees. There were 4.9 million SMEs in the UK in 2013, which is over 99% of all businesses – and definitely includes the vast majority of Dental businesses.
Small Business Saturday is a grassroots, non-political, non-commercial campaign which highlights small business success and encourages consumers to ‘shop local’ and support small business in their communities.
As the words ‘local’, ‘small business’ and ‘community’ relates to nearly every Dental Practice I’ve come across, I’ve become a keen advocate of us taking part.
Even if this is the first you have had heard of it, go to the Small Business Saturday UK website and take a look at what other businesses are doing and get your Practice name out there.
Dental teams provide an essential, valuable and extremely important service to local communities. We impact not only local health but by working within and employing local people, our local economies.
We have every reason to shout about it.
So here’s the link again – Small Business Saturday UK.
And have fun.
[sonia]